When you shop with us at Jim Ellis Volkswagen of Chamblee in Atlanta, you're stepping into the place where it all started. This is right where the Ellis family began their 50-year journey in doing whatever it took to serve the greater Atlanta area with their automotive needs. And what better way to do that than with a brand known for its versatility, capability, and wide-spread accessibility? From our very first VW Karmann-Ghia to the latest VW Atlas Cross Sport for sale, bringing incredible value to our customers is one of the main reasons why we love Volkswagen vehicles as much as we do. We're sure you'll feel the same way.

The Highest Attention To the Smallest Detail

You may not even realize it, but catering to your needs begins the second you connect with us. Our sales specialists will listen to your story and ask pointed questions about previous vehicles, your daily routine, and favorite pastimes. The goal is to sort through some of the amazing Volkswagen models in an effort to find you a perfect match. Why? Finding you a vehicle you love is our passion, and we're listening very closely. All those music downloads you love to have on your morning bike ride might do well on the Fender Acoustic audio system. That time you mentioned being stressed while trying to park downtown is taken care of with the Park-Assist package. Always the go-to at the parent pickup line? Well, now the VW Atlas and VW Tiguan lease deals are calling your name with seating for up to seven. You need the perfect vehicle. We're listening!

The Service Never Ends

Here at Jim Ellis, we offer exciting solutions to some of the biggest challenges that car buyers face. We offer a completely touchless purchase or lease experience. You can choose your model, structure your deal, and work in your trade from the comfort of your own home. Relax and enjoy while we bring your next vehicle right to you. Let's say you were searching for a VW Golf in Atlanta. Naturally, you found us and your favorite VW Golf! All you have to do is hit the big green button to the right, which says, "Start your purchase online," and you're almost done!

Once your new Volkswagen vehicle is safely home, you can count on us to help in every way possible with regards to no-appointment servicing, lifestyle accessory upgrades, scheduled maintenance, and more. The purchase experience is only a small part of your ownership story. We're here to make sure all the pages are full of incredible moments.

Not Just New Cars

Jim Ellis VW is uniquely positioned to capture some of the most exceptional trade-ins around. We see loads of popular off brands in all the body styles that our customers love. You'll find exceptional luxury vehicles, SUVs, wagons, convertibles, and plenty of used Jetta cars in Atlanta. Our finance team is here to make purchasing easy, and they've got you covered on extended warranties, appearance protection, and service contracts. After all, the idea of dedicated service runs deep in the Ellis family. Our founder is a proud U.S. Army veteran who had a dream to continue his service in Georgia once he had returned home.

How We Started

Struggling to make something out of limited resources is not foreign to Mr. Ellis. When he was 10 years old, he and his family moved to an Atlanta Prison Farm property. His father was the foreman of the prison farm and his grandfather was the superintendent. Growing up, Mr. Ellis worked on a farm, had a milk and paper route, did construction, ran a concessions business at Grant Park and ran a laundry route. By the time he completed West Georgia College and Georgia State University in 1957 with a BBA in general management, he had worked also as a prison guard and foreman, sold insurance, IBM Machines and real estate, and held various other jobs to work his way through college. After returning from serving two years in the U.S. Army, Mr. Ellis held a variety of jobs until he found his place in the automobile business with General Motors in 1960.

In 1970, Jim Ellis and his wife Billie took the biggest financial plunge of their lives to establish their own automobile dealership. They sold all of their assets, used all of their savings, cashed in Billie's retirement fund from over 15 years at Georgia Tech, and borrowed the balance to begin Jim Ellis Volkswagen of Chamblee in 1971. In total, the plunge amounted to $35,000 in assets, and $165,000 in loans.

The Ellis Family

The Ellis family is a very close-knit one. Jim Ellis is the Chairman of our company and is still active in the major corporate and capital decisions. Billie Ellis serves as Secretary and Treasurer of the corporations. Their son Jimmy Ellis is the President and CEO of the Corporations. Their daughters, Karen Black and Kristi serve as a Corporate Officers. Karen's daughter, Brooke Gatlin serves as the Director of Employee Communications and Compliance. Jimmy's daughter Stacey Ellis Hodges serves as Vice President over Audi Atlanta and our corporate director team. Jimmy's son Wes Ellis serves as Vice President over Jim Ellis Hyundai and Jim Ellis Volkswagen of Chamblee. Jim's niece's son Chris Roper serves as Office Manager for Mazda Marietta and Volvo of Marietta.

The responsibilities of these family members are clearly divided and many of the family members play an active role in the businesses. We now have three generations working every day in our family business. The fourth-generation is coming up as well. They are young, but we are planning for them to have an opportunity to work with us too, when they complete their chosen education.

As of 2016, we are celebrating 45 years as a family owned and operated business. And we look forward to serving drivers in Atlanta and the greater Marietta, Duluth, Alpharetta and Buford, Georgia region for many years to come.


Jim Ellis Volkswagen of Chamblee

5901 Peachtree Blvd.
Directions Atlanta, GA 30341

  • Sales: 770-458-6811
  • Service: 770-936-5537
  • Parts: 770-454-7711

Showroom Hours

  • Monday 7:30 AM - 7:00 PM
  • Tuesday 7:30 AM - 7:00 PM
  • Wednesday 7:30 AM - 7:00 PM
  • Thursday 7:30 AM - 7:00 PM
  • Friday 7:30 AM - 7:00 PM
  • Saturday 7:30 AM - 7:00 PM
  • Sunday Closed