About Our New & Used VW Dealership in Atlanta

Learn More About Jim Ellis VW, A New & Used Volkswagen Car Dealer in Atlanta, Serving Duluth, GA, Marietta & Alpharetta

While there are several Atlanta area VW dealerships to choose from, our "tailor-made" approach to the sales process separates us from the common high-pressure tactics of our competitors.

What do we mean by a tailor-made approach? We earn your business by custom fitting a vehicle to your lifestyle, budget, and driving preferences because one size never fits all. We appreciate informed and educated customers like you from the greater Duluth, GA, Marietta and Alpharetta area, and respond with expedited, up-front competitive pricing.

Here in Atlanta, there are many choices when it comes to finding a vehicle from our inventory, but what you'll find at Jim Ellis Volkswagen of Atlanta is that not only are you getting a wide selection of standout new VW models and used vehicles, you're also getting an experience where the process of choosing a new Volkswagen is stress-free, enjoyable, and catered to your needs and desires.

We make sure from the moment you walk in to our showroom, we encourage you to take a look around at every model, and ask questions. Our team is here to answer them for you, and make sure you get all the information you need on popular vehicles such as the Golf, Jetta, Passat, New VW Beetle and quality lineup in our Atlanta used cars inventory. When you feel fully comfortable with your decision, whether it is a new car, used VW model near Marietta, or a quality certified pre-owned vehicle, and want to take the next step from browsing to test driving certain vehicles, we'll set that up, too.

From there, we can discuss lease and auto loan options to find the right terms to get you in the VW model that suits you best. Our team always ensures you understand the whole process, and work with you to meet your needs financially the best we can.

Let us save you the hassle of shopping all over town with our extensive inventory network and make your experience completely satisfying not only during the sale, but for the service you'll need during the lifetime of the vehicle. The VW certified technicians in our Atlanta VW auto service and repair center are factory-trained and experts at keeping your vehicle running like new with OEM VW parts.

Jim Ellis Volkswagen of Atlanta has been a family owned Volkswagen dealership in Atlanta for over 40 years and proudly serve the greater Duluth, Buford, Alpharetta, and Marietta area. Many of our managers have also been with us for over 20 years, so when you come to our VW dealership for your next new or used Volkswagen, you know you'll get a quality car with superior service to back your purchase.  We're entrenched in this community, and we're in the business of helping you get pleasure out of your new Volkswagen, and we do it with passion. To learn more, stop in and see us today at 5901 Peachtree Ind Blvd in Atlanta, or give us a call at (888) 848-3509 and we'd be happy to help you today!

How We Started

Struggling to make something out of limited resources is not foreign to Mr. Ellis. When he was 10 years old, he and his family moved to Atlanta Prison Farm property. His father was the foreman of the prison farm and his grandfather was the superintendent. Growing up, Mr. Ellis worked on a farm, had a milk and paper route, did construction, ran a concessions business at Grant Park, and ran a laundry route. By the time he completed West Georgia College and Georgia State University in 1957 with a BBA in general management, he had worked also as a prison guard and foreman, sold insurance, IBM Machines and real estate, and held various other jobs to work his way through college. After returning from serving two years in the U.S. Army, Mr. Ellis held a variety of jobs until he found his place in the automobile business with General Motors in 1960.

In 1970, Jim Ellis and his wife Billie took the biggest financial plunge of their lives to establish their own automobile dealership. They sold all of their assets, used all of their savings, cashed in Billie's retirement fund from over 15 years at Georgia Tech, and borrowed the balance to begin Jim Ellis Volkswagen in 1971. In total, the plunge amounted to $35,000 in assets, and $165,000 in loans.

Our Family

The Ellis family is a very close-knit one. Jim Ellis is the Chairman of our company and is still active in the major corporate and capital decisions. Billie (Mrs.Jim) Ellis serves as Secretary and Treasurer of the corporations. Their son Jimmy is the President and CEO of the Corporations. Their daughter, Karen Black serves as a Corporate Officer and their daughter Kristi serves as a Corporate Officer. Karen's daughter, Brooke Gatlin serves as the director of Employee Communications and Compliance. Jimmy's daughter Stacey Hodges serves as Vice President over Audi Atlanta and our corporate Directors. Jimmy's son Wes serves as Vice President over Jim Ellis Hyundai and Jim Ellis Volkswagen Atlanta. Jim's niece's son Chris Roper serves as Office Manager for Mazda Marietta and Volvo of Marietta. 

The responsibilities of these family members are clearly divided and many of the family members play an active role in the businesses. We now have three generations working every day in our family business. The fourth generation is coming up with six members ages one to six. They are young, but we are planning for them to have an opportunity to work with us too, when they complete their chosen education.

We are celebrating our 44th year in business in 2015 and plan to be family-owned and operated for the next foreseeable generations of the Ellis family.

Jim Ellis Volkswagen of Chamblee

5901 Peachtree Blvd.
Directions Atlanta, GA 30341

  • Sales: (888) 848-3509
  • Service: (888) 436-0920
  • Parts: (888) 416-0839


  • Monday 9:00 AM - 9:00 PM
  • Tuesday 9:00 AM - 9:00 PM
  • Wednesday 9:00 AM - 9:00 PM
  • Thursday 9:00 AM - 9:00 PM
  • Friday 9:00 AM - 9:00 PM
  • Saturday 9:00 AM - 7:00 PM
  • Sunday Closed
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