About Our New & Used VW Dealership in Atlanta

Learn More About Jim Ellis VW, A New & Used Volkswagen Car Dealer in Atlanta, Serving Duluth, GA, Marietta & Alpharetta

Jim Ellis Volkswagen Atlanta opened its doors in 1971, and is the first dealership owned and operated by the Ellis family. For more than 45 years, customers throughout the greater metro Atlanta area have chosen Jim Ellis Volkswagen Atlanta for their automotive needs.

At Jim Ellis Volkswagen Atlanta, we strive to earn your business by matching a vehicle to your lifestyle, budget and driving preferences - because we know that one size never fits all. Customers that choose Jim Ellis Volkswagen Atlanta have access to a large selection of new and pre-owned vehicles, a friendly and knowledgeable sales staff with extensive experience, and of course, the most competitive pricing in the marketplace.

We are committed to promoting a stress-free shopping experience, and encourage our customers to tour the dealership, ask questions and shop on their own terms. We have an entire team dedicated to providing you with a great car buying experience. We're ready to help you make an informed buying decision, whether you're interested in a Golf, Jetta, Passat, Beetle or any other new or pre-owned vehicle on our expansive lot.

Once you have found the vehicle best suited for your needs, we will work with you to identify a payment solution that works best for your budget. Jim Ellis Volkswagen Atlanta offer a variety of budget-friendly lease and auto loan options designed with our customers' needs in mind. And whether you're interested in new, certified pre-owned or pre-owned vehicle, you'll have peace-of-mind working with the knowledgeable sales staff of Jim Ellis Volkswagen Atlanta.

Of course the customer relationship doesn't end after the sale. In fact, it's just the beginning. Our service center is staffed with Volkswagen certified technicians that are factory-trained and experts at keeping your vehicle running like new using only original Volkswagen parts and accessories. Above all, Jim Ellis Volkswagen Atlanta customers continue to receive the same quality level of customer service throughout the lifetime of their vehicle.

We're entrenched in this community, and we're in the business of helping you get the most out of your new Volkswagen, and we do it with passion. To learn more, stop in and see us today at 5901 Peachtree Boulevard in Atlanta, or give us a call at 888-848-3509 and we would be happy to help you today!

How We Started

Struggling to make something out of limited resources is not foreign to Mr. Ellis. When he was 10 years old, he and his family moved to an Atlanta Prison Farm property. His father was the foreman of the prison farm and his grandfather was the superintendent. Growing up, Mr. Ellis worked on a farm, had a milk and paper route, did construction, ran a concessions business at Grant Park and ran a laundry route. By the time he completed West Georgia College and Georgia State University in 1957 with a BBA in general management, he had worked also as a prison guard and foreman, sold insurance, IBM Machines and real estate, and held various other jobs to work his way through college. After returning from serving two years in the U.S. Army, Mr. Ellis held a variety of jobs until he found his place in the automobile business with General Motors in 1960.

In 1970, Jim Ellis and his wife Billie took the biggest financial plunge of their lives to establish their own automobile dealership. They sold all of their assets, used all of their savings, cashed in Billie's retirement fund from over 15 years at Georgia Tech, and borrowed the balance to begin Jim Ellis Volkswagen Atlanta in 1971. In total, the plunge amounted to $35,000 in assets, and $165,000 in loans.

The Ellis Family

The Ellis family is a very close-knit one. Jim Ellis is the Chairman of our company and is still active in the major corporate and capital decisions. Billie Ellis serves as Secretary and Treasurer of the corporations. Their son Jimmy Ellis is the President and CEO of the Corporations. Their daughters, Karen Black and Kristi serve as a Corporate Officers. Karen's daughter, Brooke Gatlin serves as the Director of Employee Communications and Compliance. Jimmy's daughter Stacey Ellis Hodges serves as Vice President over Audi Atlanta and our corporate director team. Jimmy's son Wes Ellis serves as Vice President over Jim Ellis Hyundai and Jim Ellis Volkswagen Atlanta. Jim's niece's son Chris Roper serves as Office Manager for Mazda Marietta and Volvo of Marietta.

The responsibilities of these family members are clearly divided and many of the family members play an active role in the businesses. We now have three generations working every day in our family business. The fourth-generation is coming up as well. They are young, but we are planning for them to have an opportunity to work with us too, when they complete their chosen education.

As of 2016, we are celebrating 45 years as a family owned and operated business. And we look forward to serving drivers in Atlanta and the greater Marietta, Duluth, Alpharetta and Buford, Georgia region for many years to come.

Jim Ellis Volkswagen of Chamblee

5901 Peachtree Blvd.
Directions Atlanta, GA 30341

  • Sales: (888) 848-3509
  • Service: (888) 436-0920
  • Parts: (888) 416-0839


  • Monday 9:00 AM - 9:00 PM
  • Tuesday 9:00 AM - 9:00 PM
  • Wednesday 9:00 AM - 9:00 PM
  • Thursday 9:00 AM - 9:00 PM
  • Friday 9:00 AM - 9:00 PM
  • Saturday 9:00 AM - 7:00 PM
  • Sunday Closed
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